For $5 per month, you’ll get all the tools you need to sell via social media. Start selling online with Shopify’s Starter plan. The best part? You don’t need tons of cash to get started. From shipping to returns, giving potential customers this essential information upfront often makes them more comfortable making their first purchase. Help people discover new products in your boutique by linking bestselling products and categories. Product descriptions.Share your size guide, the material you use, and why your boutique’s inventory is different from other brands.Showcase what your boutique inventory looks like in various scenarios, like models of various sizes, hung on a hanger, or folded up. Pay attention to the following elements of your own online store: To sell clothing, you need your own website for customers to visit, browse, and purchase your inventory.Īn online store gives you greater control over your brand experience than using marketplaces like Etsy, and helps you retain important customer data that can be used for future retargeting. Anyone visiting either storefront gets the same branded experience. Whatever you choose, be consistent with your online business’s branding across all touchpoints with potential customers.Ĭhildren’s clothing brand MORI, for example, uses a consistent set of images, colors, and fonts across its ecommerce website and social media accounts. A visual identity, including a professional logo, colors, and fonts.To DIY a visual brand on a budget, create:

Yours should communicate what you sell, who you sell to, and why someone should buy from your clothing boutique. Create a brandĪ brand sets your online boutique apart. Here's a free marketing plan template to help answer these questions. Which social media marketing platforms will you use? What types of content does your target audience engage with? How will you drive them to your online clothing store? While you’re planning, spend some time crafting a marketing plan that details your target market and how you plan to reach them.

Budgets for inventory, marketing, and paid advertising.

Use this free business plan template to break down how you plan to work with minimal investment, including: Write a business planĪn online boutique business plan details how your store will attract customers and make money online. “It takes time and legwork-and many late nights talking with suppliers overseas-but it is completely worth it to be able to offer our customers unique products and a unique experience.” 3. We spend a lot of time reading reviews and ratings and reaching out to multiple suppliers until we find one who can meet our needs as a small business with small order quantities. “We’re also using Alibaba to source suppliers for smaller branded items, like tags and dust bags. Now that we are moving toward that, we were able to vet a manufacturer we like and trust from the list of those who had contacted us in the past.

“When we first got started, we had a lot of manufacturers reach out to us, but we weren’t ready to step into mass production yet. “We follow fashion influencers and publications and conduct keyword research, and we put our own spin on streetwear staples,” says John Petersen, founder of 1550 Brand. Next, find suppliers that can provide quality products. You could choose bestselling items in categories like: Other budget-friendly business models include:Ĭhoosing a niche market for your boutique means you can be known as the go-to place for a specific type of clothing line. It’s a supplier’s responsibility to pick, pack, and ship items from your boutique to customers. When you sell an item, your dropshipping supplier will charge you, then organize order fulfillment.Īs a result, businesses using a dropshipping model are responsible solely for marketing. By partnering with a dropshipping clothing supplier, you can access a large inventory without needing to pay for stock upfront. How to start an online boutique with no moneyĪ business model describes how you’ll sell clothes through your online clothing store.ĭropshipping is an appropriate business model for clothing businesses with limited funds.

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